Mandurah welcomes new Tourism Council of WA campaign


Claire Taylor, Melissa Jones, Anita Kane, Tracey Goldsworthy, Brionny Fay, Melissa James, Karen Priest and Donna Cocking at the Tourism Works launch.
Claire Taylor, Melissa Jones, Anita Kane, Tracey Goldsworthy, Brionny Fay, Melissa James, Karen Priest and Donna Cocking at the Tourism Works launch.

TOURISM marketing body Mandurah and Peel Tourism Organisation (MAPTO) has welcomed the new Tourism Works campaign launched by the Tourism Council of WA, which aims to highlight the value of tourism by highlighting the diversity of the 97,000 jobs tourism creates in our state.

MAPTO chief executive Karen Priest said the significant economic impact of the tourism sector could not be underestimated and added tourism creates a number of jobs in the Peel Region.

“In 2014-15 tourism generated $9.3 billion to the WA economy,’’ she said.

“In the Peel Region we host nearly half a million visitors every year who directly contribute to the livelihood of tourism employees and operators whether that be front line staff at hotels and attractions, tourism supplies and services or professionals and businesses that their tourism derived income supports such as accountants and petrol stations etc.

“The Tourism Works campaign highlights the diversity of all the different people whose jobs are tourism-related and tells their stories to showcase the importance of this economic sector to consumers, retailers and those who may not realise how much tourism matters as a driver of our economy.

“MAPTO is on board and we will be featuring our own campaign with local Peel tourism workers as heroes in the coming weeks and months.’’

The Tourism Works promotion is rolling out in WA cities and regional centres with commercials airing across most TV stations.

The campaign directly shows the faces of tourism in WA by featuring some of the people and stories behind the 97,000 jobs figure.