MANDURAH’S Wearable Art competition is more than a once a year showcase, it is an event that runs over a 12 month period and as one exhibition ends, work on the next begins.
Throughout the year, there are development workshops, expos, exhibitions, pop up retail spaces and many promotional opportunities for the designers.
The competition provides a strong infrastructure for designers to promote their individual art practises and simply by being an entrant, more doors can open.
Wearable Art is one of Mandurah’s main events, attracting entries from all over the world.
Pre-selection was last month and judging day is the first time some entrants see their garments on a model with full hair-do and make-up.
According to organisers, many businesses involved had increased their profile through the competition and secured more clients and it was a good example of growing a business through the competition.
Mandurah’s Onyx Hair and Beauty has been part of the creative team since 2013, providing professional hair and make-up styling, both for judging day and the showcase event.
Part of their in-house training includes styling for the competition and how to create hair and make-up to suit the drama of each garment, how to work in an external studio environment and how to work to a strict timetable.
Owner Duvah Tinania had a salon in Sydney before coming to WA with his wife and daughters Diamond and Sapphire.
He also owns salons in Rockingham and Cockburn and offered free haircuts to the homeless on the eastern foreshore on Homelessness Day last year.
Onyx is very much a family affair with wife Brenda and nieces Shanay and Brooklyn working in the business.
The Wearable Arts showcase is at Mandurah Performing Arts Centre on Sunday, June 11.