THE Shire of Murray has adopted new branding logos for Pinjarra and Dwellingup to further develop marketing of the two towns.
Funding was allocated in last year’s budget to develop a branding strategy and, after workshops and community consultation, a preferred option for each town was selected and adapted.
According to a council report, well branded towns strengthened positioning, product development and marketing efforts to increase investment in Pinjarra and Dwellingup.
The branding would further help establish a district brand and other town brands.
Increased investment and visitation would result in more sustainable, financially viable, thriving towns with increased community services, improved opportunities and revenue for business.