A FRESH new look for the Peel region’s key marketing tool, the 2018 Visitor Guide, was launched at an industry function in Mandurah last night.
Mandurah and Peel Tourist Organisation (MAPTO) chief executive Karen Priest said the guide had been completely upgraded with new sections, new imagery and a new focus on local produce, Aboriginal heritage and cultural tourism experiences and unique natural assests, including the Ramsar-listed Peel-Yalgorup wetlands system.
Ms Priest said the guide was the best supported in the history of the publication with more than 40 advertisements.
“I’m delighted that the level of participation is at its highest ever and the content will be seen by more and more potential visitors as we boost its distribution even further when the MAPTO team takes it to trade events such as Asia-Pacific Incentives and Meetings Expo in February and the Australian Travel Exchange in April,’’ she said.
MAPTO worked with a number of regional photographers, industry partners and tourism operators to collate and create the new look guide.
“As our number one marketing tool it is important to provide domestic and international audiences with new information that will inspire them to visit the region,’’ Ms Priest said.
“As well, we have expanded the number of itineraries and information to not only help visitors plan their trip but learn how easy it is to explore and experience the diversity the Peel region offers.”
The guide is available at visitor centres throughout Australia and from www.visitpeel.com.au