VISITORS to the region are now more likely to discover and enjoy Peel wines with the launch and distribution of an inaugural Peel Wine Menu.
The menu is an initiative of the Peel Wine Asociation, which worked closely with the Mandurah and Peel Tourism organisation to ensure the menu carried the region’s “Anytime Adventures” tourism branding.
Bindi Bindi couple Jennifer and Malcolm King visited Mandurah for a friends’ wedding and were the first to explore the new wine menu over lunch at The Heritage.
“We didn’t realise the extent of Peel wines until we read the menu today and tried Drakesbrook’s Chardonnay for the first time,” Mr King said.
“It’s a beautiful wine and we would definitely order and buy more Peel wines now we’ve discovered them,”
PWA president Bernie Worthington said the wine menu was designed to showcase the range and variety of excellent wines grown locally.
“Research tells us visitors to any region actively seek out locally-produced food and wine,” he said.
The Heritage is one of many regional restaurants stocking Peel wines and the new wine menu is designed to support waitstaff to promote local wines.
“By choosing to stock product from Peel wineries, our restaurants offer visitors and locals a broader experience while adding value to their own food offering,” Mr Worthington said.
MAPTO chief executive Karen Priest said the Peel Wine Menu reinforced the “paddock to plate” experience for visitors.
Up to 50 copies of the new wine menu will be provided at no cost to participating eateries and restaurants.
Email firstname.lastname@example.org for more information.