Premier Colin Barnett backs MAPTO’s Mandurah tourism initiative


Premier Colin Barnett held his first official meeting as Minister for Tourism with MAPTO chief executive Karen Priest and Chairman Leighton Yates.
Premier Colin Barnett held his first official meeting as Minister for Tourism with MAPTO chief executive Karen Priest and Chairman Leighton Yates.

MIDWEEK in Mandurah is one of the concepts Premier Colin Barnett discussed when he met with Mandurah and Peel Tourism Organisation staff.

“In my first meeting as Minister for Tourism with MAPTO, we discussed all that the region has to offer,” Mr Barnett said.

“I like the concept of ‘Mid-Week in Mandurah’. I’d encourage seniors card holders to catch a free train from Perth to Mandurah during the quieter days and to others make it a weekend getaway.”

MAPTO chief executive Karen Priest said the tourism sector was increasingly buoyant, displaying how significant this driver was to the Peel region’s economy.

“The latest visitor statistics continue to show rises in visitation,” she said.

“The domestic overnight visitor numbers remain particularly strong.

“For the year ending December 2015, we achieved an increase of 3.78 per cent from 528,000 overnight trips to 548,000.

“During the same period, visitor nights increased 33.49 per cent from 1,418,000 nights to 1,893,000 nights.

“Most significantly for visitor expenditure in the region, the average length of stay has increased from about 2.5 nights to about 3.5 nights.”

Ms Priest said the gains were exceedingly significant and reflected the growing diversity and quality of tourism products visitors were being offered.

“It’s rewarding to see more people visiting the region and when they do they are finding more great tourism experiences and reasons to stay longer which helps spread the benefit of tourism throughout the Peel region,” she said.

MAPTO repositioned the Mandurah and Peel region in 2014 when the peak tourism body implemented its successful Anytime Adventures brand and subsequent campaigns.

“The summer months, throughout December and January, are traditionally our strongest period,” she said.

“We can expect to see more growth as more and more holiday-makers realise how easy it is to travel to the Peel and how much the region has to offer.”