JULIE Murray is a finalist in the Telstra Western Australian Business Women’s Awards.
Ms Murray is the business manager at Mandurah Taxis and holds leadership positions in national and regional taxi industry associations.
She is a finalist in the Corporate and Private category.
Ms Murray’s expertise is in motivating people and managing processes and documentation, which has been crucial in the highly-regulated taxi service industry.
Since her family took over Mandurah Taxis in 2006, her operational and strategic leadership has turned around the business and improved its culture and customer service.
It is now a viable 24/7 operation with a 42-vehicle fleet covering the Mandurah and Peel region.
There are 100 licensed and professionally trained drivers.
Ms Murray is the WA Country Taxi Operators Association secretary and a board member of the Taxi Council of WA and the Australian Taxi Industry Association.
The aim of the Business Women’s Awards is to recognise brilliant business women leading in traditionally male-dominated areas.
Telstra chief operations officer and Business Women’s Awards ambassador Kate McKenzie said WA business women were excelling in a broad range of sectors.
“The Business Women’s Awards not only celebrate women who have the courage to start their own business and lead their industries, but also offer them a platform to encourage others to challenge the status quo and think differently,” Ms McKenzie said.
“The 2015 Western Australian finalists join a long list of successful business women, whose unique and innovative approaches to leadership at state and local community levels, and in some cases globally, continue to impress and inspire the awards judges.”
Winners will be announced on Friday, October 9.