The former Mandurah high school student has been nominated for the West Australian of the Year awards.
The awards celebrate excellence in business leadership, social entrepreneurship and innovation. Mr Roberts is also an Australian Small Business Champions Award finalist.
The awards aim to support and recognise small businesses across Australia.
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The awards will be held in Sydney in April.
The concept behind Tree of Memories is growing a tree from the ashes of a passed loved one or pet.
“My company has just started a trial with Metropolitan Cemeteries Board (the governing board that looks after cemeteries) to grow trees,” Mr Roberts said.
“They feel it could be the answer to the problem of running out of cemetery space.”