A VISITOR destination guide produced by Mandurah and Peel Tourism Organisation incorporates improvements designed to disperse visitors throughout the Peel and increase their length of stay.
The 2016 Anytime Adventures Peel destination guide was released this month and 30,000 copies are being distributed via visitor centres, accommodation providers and outlets frequented by visitors.
MAPTO chairman Leighton Yates said this year’s guide contained improvements as a result of consumer research conducted by MAPTO.
“Our focus was to give visitors a guide that would showcase the diversity and depth of experiences, accommodation and natural assets here,” he said.
“When people realise how much there is to do, length of stay increases and visitors travel further around our region to take it all in.
“Not only is the guide a few pages longer this year but it also has a much more accessible layout, offering visitors easy access to the information they are after.”
Tourism Minister Kim Hames said in the year ending September 2015, the region attracted 454,000 domestic overnight visitors, 28,000 international overnight visitors and 2.15 million day trippers.
“Together these visitors spent $436 million, making tourism a very important industry for the Mandurah and Peel region,” he said.
“Mandurah and Peel have many excellent tourism opportunities and it is great to see them included in this guide which I’m sure will encourage visitors to stay longer and spend more.”