Visitors flocking to Peel region

New MAPTO chief executive Karen Priest has joined the team during a positive period in tourism in the region.
New MAPTO chief executive Karen Priest has joined the team during a positive period in tourism in the region.

THE Peel region recorded a 13-year high in domestic overnight visitors, according to Mandurah and Peel Tourism Organisation chairman Leighton Yates.

“The latest Tourism Research Australia visitor statistics are showing increases across all main metrics,” he said.

“We are seeing some welcome evidence of growth in domestic visitation.

“The Peel region recorded a 13-year high, with 539,000 domestic overnight trips, which is an 11 per cent increase over the 2013-2014 year.

“The figure is much higher than the 0.25 per cent increase that Perth city recorded and reflects the increase seen from the whole of WA.

“Domestic overnight room nights grew by just over 26 per cent to 1.7 million in the last year.”

Mr Yates said one of MAPTO’s key objectives was to increase the average length of stay for the 2014-15 year.

“I’m pleased to say that Peel recorded a 17-year high at 3.2 nights, up from 2.8 nights the year before,” he said.

“The data also shows we are now consistently seeing over two million day-trip visitors a year into Peel, which indicates our largest target market, Perth residents, are responding very well to our Anytime Adventures brand campaign.”