THE Winter Wonderland held on the eastern foreshore in the school holidays reached its objective of attracting extra visitors to Mandurah’s city centre, with about 16,000 people helping support local business during the winter months.
Ninety two per cent rated it a positive experience, 74 per cent indicated they spent at local business and 68 per cent said they would have stayed home or somewhere outside Mandurah had it not been for the skating rink.
An additional $385,000 spend was made in the city centre and softened tough trading conditions facing city centre businesses, according to the City of Mandurah.
A key success was a marked increase in business engagement that has already led to businesses working together on, and investing in, future projects.
Next year, Winter Wonderland is likely to shift to the carpark farther along Mandurah Terrace for three weeks during the winter school holidays.
Expressions of interest will be sought in November with an event manager to be appointed in January.