Icing on the cake for kids

Clare Ivancich ” a qualified chef who has a diploma in food, nutrition and hotel management and has spent the past two decades as a recruitment director ” and Alison Kelly, who has a marketing background, recognised a gap in the market after attending children’s birthday parties.

‘We noticed that children were only eating the icing off the top of the cake and there was a lot of wastage,’ Clare said.

‘Our lolly-cakes then become the lolly-bags, so that children and their parents can choose how many and which lollies they want to pop in there to take home from the birthday party afterwards.’

The alternative to the traditional celebration cake is also proving popular with coeliac sufferers.

‘We’ve got up all the lollies that we use on our website, so people can consider their allergies against our offerings, and what they can have and not have,’ she said.

While the cupcake and cake-pop craze has swept Perth in recent years, Clare is adamant Lollyumptious is exploring new food frontiers.

‘There’s a lot of companies that do cupcakes for example, and nobody is doing this, so I see the point of difference as being the fact that we do not bake,’ she said.

‘It is every child’s birthday wish that they receive nothing but lollies and the feedback from a lot of the parents has been that their face has lit up when they see the lollies as that’s all they’re interested in.

‘And a lot of people still cannot believe that it is literally entirely lollies ” no baking, no sponge, no chocolate, no nuts.’