WHILE controversy surrounds the approval of a double-storey |McDonald’s in Applecross, Australia’s biggest McDonald’s store opened to fanfare close by in Melville.
The Melville outlet has been rebuilt directly behind the original Leach Highway store, which is set to be demolished in the new year.
It officially opened on December 22 and hosted a “very unMcDonald’s” small bar style launch party the night before.
Franchisee Terry Creasey had invited Perth business leaders, socialites and media to the opening but the event details and location were kept strictly under wraps.
The result of the secrecy was a near-perfect invite acceptance rate and most likely the best dressed crowd ever at a McDonald’s store.
The new burger bar branded store is not like others across Perth, with 200 seats divided into zones to suit different age groups.
There is a double-storey children’s indoor playground including interactive play tables, a teenager corner with urban wall art and skateboards, and an adult area complete with a living wall of 300-plus plants.
Mr Creasey said other changes had been made, such as making the kitchen visible to shake off perceptions of processed food and to compete with gourmet operators in the highly competitive burger market.
“We want families to sit down for dinner together because we all know that doesn’t happen at home much anymore,” he said.