Melville mum wins third successive AIPP Professional Family Photographer of the Year award


Melville mum Lisa Ivandich has been named AIPP Professional Family Photographer of the Year for three years in a row.
Melville mum Lisa Ivandich has been named AIPP Professional Family Photographer of the Year for three years in a row.

TIRED of the constant stream of bad baby photos cluttering her Facebook newsfeed, Lisa Ivandich resolved to do something about it.

A new mother herself, Mrs Ivandich decided to transform a passion for amateur photography into a profession, launching Lilypad Photography out of her home.

That was nearly a decade ago and the Melville mum can now lay claim to being among the best in the business after claiming her third consecutive WA Professional Family Photographer of the Year award.

Bestowed by the Australian Institute of Professional Photography, the peer-evaluated award has found a permanent home on Mrs Ivandich’s mantelpiece since 2014.

“When I started out I was passionate about creating family photos but also seeking a career that would allow me to raise my kids and better fit around school than my previous government IT office job,” she said.

“It did take a little bit of time to get off the ground but initially; that didn’t really matter so much because I was on maternity leave anyway and not under pressure to earn an income.

“I was kind of lucky; a couple of the first clients I photographed were the kinds of people that know a thousand other people and so I got a lot of referrals from there.”

Mrs Ivandich studied photography at high school but was far more comfortable shooting “bugs and landscapes” until the death of her mother spurred an interest in family portraiture.

“I lost my Mum about 15 years ago and because she and I were the ones always taking photos we were never in them together,” she said.

“Nowadays I’m really passionate about people having beautiful family photos and making sure the mums are in the photos too.

“It’s also just so much fun shooting children; I love their openness and honesty and the lack of ego.”

Mrs Ivandich has also recently launched a new online education resource to help parents improve their own home photography.

Containing both free information and advanced paid courses, the content is continually evolving in response to direct requests from its users.

Visit Club Lily Pad for more.