Photography academic chairman Rick Mason ” pictured looking like Elvis Costello from the cover of his classic 1978 This Year’s Model album recorded with band The Attractions ” said the course aimed to turn students ‘from picture takers into image makers’ through theory and practice.
Mr Mason said the new course would be offered for semester one and there would also be a mid-year intake.
The popularity of photography as minor course units in previous years ” attracting 150 students per semester for about six years ” was the catalyst for offering the full-time bachelor of arts course, with strong enrolments and inquiries ensuring the course would be fully subscribed.
Mr Mason said the course would be available to school and non-school leavers, and many had already enrolled as portfolio entries, which can be lodged online.
In addition to developing the artistic and technical skills needed to be a professional photographer, students will also learn how to run their own business.
‘Upon graduation, students will be independent producers able to market themselves, manage clients and practise their craft,’ Mr Mason said.
‘We’ll cover areas including fashion photography, advertising, photojournalism, portraiture, light painting, landscapes and many more.’
Mr Mason urged anyone with a passion for photography to apply, even if they did not meet the traditional criteria for university entry.
‘The media portfolio entry pathway gives potential students the chance to show us what they have done, and what they can do,’ he said.
‘Other pathways include OnTrack, university preparation courses and special initiatives for those from regional or diverse backgrounds.’