NATIONAL cancer charity Redkite predicts demand for financial assistance among cancer patients is likely to soar by more than 20 per cent across Western Australia in the lead up to Christmas.
Redkite’s prediction comes as it launches a five-week Christmas campaign that includes Coles supermarkets in Kardinya, Booragoon and Melville.
From now until December 27, Melville shoppers can buy a $2 Redkite donation card at Coles to provide financial and emotional support to children and young people with cancer and their families.
Redkite general manager of marketing and fundraising Monique Keighery said she expected a surge in demand for support compared to last December.
“We’re seeing unprecedented demand for assistance from families facing their child’s cancer and we predict it will be over 20 per cent higher this Christmas compared to the same period last year,” she said.
“For many families, the Christmas period can be a really challenging time. Some families will get the devastating news that their child has cancer and hundreds of children will be undergoing treatment or facing cancer’s impacts.
“We know from previous years that demand for Redkite’s support, including financial help and counselling sessions, is likely to increase.
“By buying a $2 donation card at Coles supermarket counters this festive season, shoppers can help children and young people with cancer and their families when they need it most.”