A GROUP of Perth entrepreneurs has turned the internet on its head, developing the first ‘found’ engine to connect people to businesses online through traditional display advertising.
They have invented an app-based technology called Tiing which provides businesses with short alphanumeric codes for their display advertising which consumers plug into their phone, taking them directly to their desired page online.
Businesses can include a specific call to action prompting customers to buy their product, view a specific page on the website, follow on social media, make an inquiry via SMS, or email.
The team, made up of Wattle Grove resident Brad Manning with brothers Luke and Jason Bresland and their friends Kyran Florisson and David Hahn, have partnered to create the new smartphone application.
The Tiing concept first came to life when 34-year-old business consultant Jason was driving down West Coast Highway and spotted a For Sale sign on a house.
“I was interested in the property, but with a lot of other things to think about, including the footy scores, by the time I got home I couldn’t remember who the estate agent was, let alone contact details,” Mr Bresland said.
“That’s when I thought, how much easier would it be if I could just punch a few digits into my phone and go straight to the specific page I’m interested in, rather than write down phone numbers or navigate my way around the internet?
“I discussed the idea with the rest of the team and we realised there was a glaring need for a ‘found’ engine – you see a For Sale sign, a billboard, display ad in the newspaper, or a sign on the side of a plumber’s van, and rather than having to remember phone numbers or web addresses, all you need to remember is a four to six alpha numeric code.
“Advertisers pay a set monthly fee for each unique Tiing and use it for as long as they want.
“The great thing about Tiing is that it’s dynamic so anyone can use it – whether you’re in real estate, car sales or finance all the way through to real estate agents who have already taken on the app include DeFreitas and Ryan Real Estate, Michael Keil, Grange Realty, Radi Estates and newhomesguide.com.au
New Homes Guide managing director Troy McGuinness said the app was taking traditional advertising to the next level and they were excited to be involved.
Tiing can be downloaded for free from the App Store and Google Play store.