Ashley Furniture Homestore directors Sophie Langa and Chrissy Palmer.
Camera IconAshley Furniture Homestore directors Sophie Langa and Chrissy Palmer. Credit: Supplied/David Baylis d485179

World’s largest manufacturer of furniture and American megabrand Ashley Furniture Homestore is hitting Perth

Justin BianchiniMidland Kalamunda Reporter

TWO Perth sisters have the retail world abuzz with their latest venture.

Sophie Langa and Chrissy Palmer have just opened the first Ashley Furniture Homestore in WA.

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They became familiar with the famous American megabrand through their family-owned business The Furniture Gallery.

“We got to know Ashley as an amazing company, the world’s largest manufacturer of furniture,” Sophie said.

“We sold their products through The Furniture Gallery and saw how much Perth loved the Ashley range.”

Their 1000sqm Midland store, which includes a range of furniture designs and accompanying homeware, has been operating for more than a month.

“An opportunity presented itself to open here at the brand new Midland Megaplex,” Chrissy said.

The sisters plan to create more Ashley Furniture Homestores across Perth and are working on an online sales offering.

“We currently employ five sales associates, including the store manager,” Sophie said.

“All five undergo a vigorous specially designed training course to deliver the best customer service experience in the industry.”

Sophie and Chrissy’s top five Ashley Furniture Homestore pieces:

OLLESBURG

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An impressive example of Provincial styling, the Ollesburg is constructed with white Oak and hardwood solids.

It takes the form of a rectangular extension leaf table with a double pedestal base and features thick-cushion chairs upholstered in a light bluish grey textured fabric.

BICKNELL

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Upholstered in a beautiful soft velvet, with stunning detail and quality craftsmanship, the Bicknell will add elegance to your lounge room for years to come.

BOLANBURG

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With a breezy, natural country feel, the Bolanburg shows off a unique two-tone finish with a combination of Oak and Acacia. The primary antique white colour is beautifully complemented by the textural weathered oak finish.

SAVESTO

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At the intersection of contemporary and casual, the Savesto works with a corner-blocked frame and feather blend insert cushions.

SORINELLA

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To create this masterpiece, we transformed the glamour of yesteryear into something fresh and new. The Sorinella queen bed sets a high note for affordable luxury, with diamond tufting highlighting the upholstered wing headboard. The footboard and rails are also beautifully dressed in the rich grey fabric with warm brown undertones.