GERMAN-based supermarket giant Aldi will open the first of two stores in the eastern suburbs on Wednesday.
A low-key affair is anticipated for the Mundaring opening as nearby competitor Coles invites locals to a cook-off with WA’s Anna and Jordan Bruno from My Kitchen Rules.
The mother and son team, from Wanneroo, will share their culinary expertise in making gourmet meals using homegrown produce.
Aldi is expected to open up to 20 stores in WA by the end of the year, including one in Wattle Grove, with about 70 stores planned in total across the State.
Up to 20 employees will work at the new supermarket in Mundaring.
Aldi’s unique selling point is to offer high-quality products at permanently low prices, with bi-weekly specials.
“Western Australians will not pay any more for their groceries than Aldi shoppers on the eastern seaboard, with the exception of fresh fruit and vegetables,” Aldi managing director for WA Anna McGrath said. “These products are purchased state by state, and therefore there will be minor variances in pricing for these items.”
Aldi Mundaring will follow the store format of redesigned shelving, expanded wooden produce bays and chillers.