Businesses encouraged to remove letters O, A and B from logos to highlight need for blood donors

Alicia Grundy is a blood donor.
Alicia Grundy is a blood donor.

LOCAL businesses are being encouraged to remove the letters O, A and B from their logos this week in a bid to encourage 100,000 Australians to become blood donors.

It’s all part of International Missing Type Day, a global campaign run simultaneously by 25 blood services which aims to recruit more volunteer blood donors.

Nearly 40 per cent of Australians don’t know their blood type, indicating many have never considered making a blood donation.

Yet more than 30 per cent of the population will need a blood transfusion or product in their lifetime.

Blood Service spokeswoman Jessica Willet said demand for donated blood continued to increase, meaning 14,000 new donors were needed in WA this year alone.

“Blood only has a shelf life of 42 days, and more than 25,000 donations are needed across Australia each week to meet patient needs,” she said.

“We need more local residents to sign up as blood or plasma donors. If you’re already a donor, we’d ask you to please give one more donation each year – it really does help.”

Ms Willet said blood donors of all blood types were needed every day.

“In Australia, one blood donation is needed every 24 seconds,” she said.

“Whether your type is O, A, B or AB; with your help we can fill the gaps together.”

To book go to www.donateblood.com.au.

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