UCI Gran Fondo cycling event heading to Perth in early September unlikely to get City of Perth sponsorship


Cyclists on the Zig Zag stretch of the qualifying event in March through Gooseberry Hill. Picture: Bruce Hunt
Cyclists on the Zig Zag stretch of the qualifying event in March through Gooseberry Hill. Picture: Bruce Hunt

CITY of Perth council is set to refuse sponsorship funding for an international cycling event expected to draw almost 10,000 people into the city.

The UCI Gran Fondo World Championships planned for Perth in the first four days of September is an almost half million-dollar event.

The organisers, CIC Event Management, have asked the City to contribute $25,000, but Perth’s Marketing, Sponsorship and International Engagement Committee resolved last Tuesday night to recommend council reject the request.

The event will start at Elizabeth Quay on September 1 and travel to Perth Hills before returning to Elizabeth Quay to finish.

The Committee heard the qualifying event, held in Perth in March, “caused traffic management problems, resulting in complaints from participants and visitors”.

CIC Event Management’s events and marketing manager Sophie Parkes said the promoters were “obviously disappointed” with the recommendation.

“We do believe, with further communication to the council, they will recognise the benefits to Perth of hosting a world championship event in September,” she said.

“The City of Perth has given its support of running the event, we are just hoping they change their mind on the sponsorship application.

“The competitor feedback of the event and the world-class course that was selected and delivered was very positive.

“In our debriefing with stakeholders we recognised there were some areas of the traffic management that caused concern for some parts of the community.”

Ms Parkes said CIC Event Management had been “working closely with Main Roads to rectify this and as a result in September there will be less impact for motorists”.

The Committee also rejected an application from the Aboriginal Health Council of WA for $20,000 sponsorship for Christmas in Whadjuk City: Carols by Candlelight.

The Committee voted to recommend council provide $15,000 to Pink Tank Events for staging the Miss Universe Miss West Coast registration day in October.