Association plans for future

Wanneroo City Council endorsed the WBA’s strategic business plan at its May 27 meeting, which sets out goals for the association to become self-sufficient and financially sustainable. The WBA has received annual funding of $15,000 from the City since 2008, according to the council report.

‘The current 227 members of the WBA represent less than 2 per cent of the 12,000 plus registered businesses located in the City,’ it said.

‘A significant shift in strategy and approach is required by the WBA to increase the membership to a higher (more relevant and representative) proportion of City of Wanneroo businesses.

‘If membership increases to about 300 members, the WBA would be financially sustainable and be able to operate independently of funding from the City of Wanneroo.’

The report said WBA had a target to double membership to about 450 by 2016-17, equivalent to an 18 per cent annual growth over four years.

The council approved funding WBA $25,000 this financial year, less about $9350 already paid, and up to $15,000 in 2014-15.