Butler shoppers Dig gift store

Dig owner Claire Franklyn-Jones opened a gift store in Butler. Picture: Matt Jelonek www.communitynews.com.au d493076
Dig owner Claire Franklyn-Jones opened a gift store in Butler. Picture: Matt Jelonek www.communitynews.com.au d493076

FORMER nursery manager Claire Franklyn-Jones has opened a gift shop in Butler.

Ms Franklyn-Jones owned two shops in the UK for 15 years before moving to Perth with her family nine years ago.

“I trained in horticulture when I came to Perth (and) went on to be a nursery manager of two large plant production nurseries,” she said.

Ms Franklyn-Jones opened Dig (Design Inspired Gifts) in April and said so far the response from shoppers had exceeded expectations.

“People are just loving our little shop; we are getting such positive feedback,” she said.

“The variety and unusual items we stock are proving very popular.

“For years I have struggled to buy gifts for friends and family, especially the men in my life.

“I hate to waste money on presents that fail to impress or are poorly made – the best gifts are those that get used or admired on a regular basis.

“I found that the northern suburbs had little to offer so I would go to Leederville or Claremont to search for an inspiring gift.

“We decided to bring something cool, funky and inspiring to the northern ‘burbs.

“We chose to open the shop in Butler as opposed to going into one of the shopping centres in order that we can maintain our individuality and contribute directly to the local economy.

“Myself, my partner, my son and the even our dog are working seven days a week at the shop.”

Ms Franklyn-Jones said she believed internet shopping could leave customers disappointed, waiting for parcels to arrive or paying just as much on postage as they would buying from a shop.

“The small independent shops will become fashionable again as people once again appreciate better service and an honest approach,” she said.

“Sometimes you just need to touch and feel something to test its quality.”

The shop on the corner of Kingsbridge Boulevard and Marmion Avenue sells wallets, key organisers, kitchen ware, tools, watering cans, indoor plants, hand-crafted spoons and other gifts.

Visit the Dig Facebook page for more information.