CHARITY will be the focus of a pageant founded by Clarkson resident Renata Grandao, with swimsuit modelling replaced by sportswear.
Ms Grandao is the founder and director of Miss Premier Elite, Australia, a charity pageant system that she hopes will empower young women.
“It is the first charity system of its kind,” she said.
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READ NOW“All proceeds collected leading up to and on the eve of the pageant will be directly donated to the Cancer Council of WA.
“This system aims to empower young women.”
The former pageant queen said the motivation to set up a system that supported all women stemmed from her own experiences.
“I developed an eating disorder in high school due to the insane expectations and stereotypes being portrayed through the beauty world and pageantry,” she said.
“However, two years ago I had the chance to compete in Miss Charity, Australia.
“I was crowned Miss Charity 2016-17 and from then on I have dreamt about creating a system that is truly supportive of all women.”
Ms Grandao said yoga training inspired her to make that dream into a reality and the first pageant was planned for February.
“The event will be a semi-glitz event, meaning that women will have the chance to let their more natural beauty shine,” she said.
“We have also eliminated the swimsuit section, instead replacing it with a sportswear section where contestants are encouraged to put their own spin on sportswear.”
She said the idea had already found support from several companies, including The Western Australian Gold Club, Skintec Skincare, Glamour Groove Hair Studio and JB Photography and Videography.
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