Northern Growth Alliance to develop tourism strategy

Stock image.
Stock image.

THREE shires north of Perth are teaming up to develop a tourism strategy for the region.

The shires of Gingin, Dandaragan and Chittering, which form the Northern Growth Alliance, have awarded Economic Transitions a contract to develop a tourism strategy.

The alliance’s mission is to create a united approach to key strategic issues in the region, plan for future growth and promote the region to investors, businesses, tourists and local residents.

It received a grant through Community Chest Funding from Wheatbelt Development Commission and is supported by Royalties for Regions through the State Government.

Under the contract, Economic Transitions principal Kim Hewson will help develop a tourism strategy for the region.

“I will be working with the group to develop a sub-regional action plan which will help address current and future tourism needs,” she said.

“I will undertake research to understand the region and its current tourism offering, look at opportunities for new development or growth, and suggest business models and planning tools.

“I’m passionate about regional WA and can’t wait to see what the project uncovers for the Northern Growth Alliance.

“These regions are home to some of the best tourist attractions in our state; from the Pinnacles to sand-boarding in Lancelin, the beautiful beaches of Jurien Bay, the rolling hills of the Chittering Valley, carpets of wildflowers, gorgeous countryside and hidden gem wineries.

“By working together, these shires can really maximise their publicity and encourage more people to visit this beautiful region.”

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