Wanneroo tourism plan and sports deal to attract more visitors

Plan says Yanchep National Park is the highest tourist drawcard in the City of Wanneroo. File picture: Community News
Plan says Yanchep National Park is the highest tourist drawcard in the City of Wanneroo. File picture: Community News

THE City of Wanneroo is looking to increase visitor numbers through a draft tourism plan and increasing sports events.

The draft tourism plan identifies ways to grow the tourism industry within the City, generate job opportunities and create destination places.

The council last month endorsed it for public consultation, which closes on May 10, and agreed to enter a contract with Sports Marketing Australia to bring more sports events into the City.

Consultant Tourism, Recreation and Conservation (TRC) developed the plan through a project that aimed to identify opportunities and make recommendations to increase the City’s intrastate, interstate and international market share, visitor numbers, stay and spend.

It also evaluated tourism opportunities related to Yanchep National Park and considered other themes such as events tourism, agri-tourism, adopting smart technologies, and Aboriginal cultural experiences.

The plan said tourism and hospitality sales in the City totalled $286.5 million in 2016-17.

“There were 2136 people employed within the tourism industry in 2016-17, which is approximately 4 per cent of total industry in Wanneroo,” the plan said.

“The City of Wanneroo is underperforming in the visitor as compared to the WA averages for employment and value add.

“There was an average of 745,959 domestic day trip visitors, representing 6.5 per cent of the greater Perth market.

“There are 1360 businesses in tourism-related industry sectors in the City.

“These are businesses which are reliant on tourism patronage or where a significant proportion of their products are consumed by visitors.”

The plan said 76 per cent of visitors were domestic visitors, and 60 per cent of international visitors were coming to see friends and family.

It said Yanchep National Park was the highest drawcard, receiving 326,000 visits in 2015-16, and other strengths included the beaches and coastline, national parks and forests, and events.

Existing tourist attractions listed in the plan included Barbagallo Raceway, The Marina, Mindarie and the historic Cockman House.

It said transformational projects that could improve experiences offered included developing the Yanchep Lagoon precinct; Quinns Rocks Caravan Park; golf courses and a plan for separate, interconnecting race circuits for car and motorcycle racing at Barbagallo.

Change drivers highlighted in the plan included urban growth, agricultural adjustments, and changing markets.

“The high quality intensive agriculture of the City will likely need to adapt and focus on farm gate experiences and other services to maintain the implied value of the land as pressure mounts for further urban expansion,” the plan said.

“With the advent of non-stop London to Perth flights, and more direct flights from Europe and Asia into the western seaboard of Australia, Perth and surrounds are likely to experience a high rate of growth of inbound international tourism.

“The main attractions that the City of Wanneroo has, including wildlife, coasts and food, will be attractive to those inbound markets.

“If packaged well with the Swan Valley, and other coastal locations, will present a strong offering in the market place.

Visit www.wanneroo.wa.gov.au to provide feedback on the draft tourism plan.

Move to attract more sports tourists

WANNEROO Council authorised the chief executive to enter a three-year contract with Sports Marketing Australia at its April meeting.

According to the council report, the arrangement could generate more than $3 million and create the equivalent of 45 full-time jobs if it resulted in 13 events over three years.

It said sports tourists spent on average $275 per person per day compared to $204 for leisure tourists.

Asked who would decide which events got approval, chief executive Daniel Simms said facilities hire would handle applications for local sporting clubs, while sponsorship requests could be approved under delegation.

Mr Simms said if it exceeded the funding limit, it would go to the council for approval.

The report said Sports Marketing Australia would present potential events to the City on a case-by-case basis and the City had the right to accept or reject any proposal put forward.