TWO of Australia’s most iconic brand have combined to create a completely unique ice-cream experience.
Peters Drumstick and Arnott’s Jatz crackers have joined forces to create a limited edition Drumstick Sweet and Salty Cracker inspired by Jatz.
The pairing sees the sweet and salty flavour combination come to life with salty cracker pieces providing texture, saltiness and biscuit feel, topped off with golden syrup to add sweetness and a buttery taste to the classic Drumstick.
The latest collaboration comes after the successful pairing of Peters and Arnott’s classic biscuit flavours earlier in the year including popular flavours Wagon Wheels, Mint Slice, Iced VoVo and Caramel Crowns.
“We’re excited to be able to bring together two much-loved Aussie brands by launching a unique yet nostalgic flavour,” Peters Head of Marketing Alicia Munday said.
The collaboration delivers a surprise and delight element with an unexpected flavour mash-up.
“The new flavour also taps into the sweet and salty trend that is hugely popular amongst Millennials.”
And that’s not the only new cone Peters is experimenting with – the Raspberry White Choc flavour will launch on January 10.