PERTH has a third player in the online grocery sphere, after The General Store was launched on Friday night.
The online retailer, from Aussie Farmers Direct, launched in Melbourne in August last year followed by Sydney in November and Brisbane in January.
The General Store carries more than 4000 of Australia’s most loved grocery brands, and puts Australian producers first.
The site even offers an ‘Australian-ness’ rating on its products.
Under each item listed on the website, consumers are told whether it is imported, made in Australia from imported products, or made locally from local produce.
“It’s designed to give consumers a real choice and allow them to make a buying decision around how much they would like to support Australian-produced goods,” Aussie Farmers Direct CEO Brendan Shaw told Community News.
“Many packaged groceries are no longer made in Australia from Australian ingredients, but they are the necessities we all need to buy.
“We want to make it easy for customers to make informed purchasing decisions.
“From corn flakes to canned soup and toilet tissue to toothpaste, the ‘Australian-ness’ of all products sold in The General Store is clear, and in our aisles you can always sort by ‘Australian first’.
“Our priority is to support Australian food and grocery manufacturers in The General Store, but where we have no choice but to stock imported products, we’ll donate 10 per cent of the profits to the Aussie Farmers Foundation, which supports rural communities doing it tough.”
Orders of more than $25 are eligible for free delivery, while those under $25 will attract a $2 delivery fee.
Delivery is available to most of the Perth metro area.