Creative freedom

Vaelei Walkden-Brown is holding an exhibition to launch her new business.
Vaelei Walkden-Brown is holding an exhibition to launch her new business.

Launched at an exhibition in Victoria Park on May 24, Haptic was an idea that grew while Ms Walkden-Brown was studying interior architecture at Curtin.

‘I was more interested in setting up my own business so I could explore my own creativity in a more independent way, rather than going through a firm,’ she said.

‘I was looking for a way to more freely investigate my ideas, and to let my products evolve ” so I’m not specifically working on an interior project, but art installations and art commissions as well.’

The exhibition featured works showing how several media could be combined, including artwork built around food.

‘My work is based on the relationships I build with individual creative people, so I think a lot of surprising things will come out of it,’ Ms Walkden-Brown said.

‘In the exhibition, there are three installations which are created by a floral designer, in response to her interpretation of what my company is about. So she’s working independently of me, but reinterpreting what I’m trying to communicate through my business.’