Additional $12m in State Budget for tourism

Pan Pacific Hotel general manager Rob Weeden, Premier Mark McGowan, Tourism Minister Paul Papalia, Tourism WA board chairman Nathan Harding and Crown Perth executive general manager Andrew Cairns at South Perth foreshore.
Pan Pacific Hotel general manager Rob Weeden, Premier Mark McGowan, Tourism Minister Paul Papalia, Tourism WA board chairman Nathan Harding and Crown Perth executive general manager Andrew Cairns at South Perth foreshore.

TOURISM Western Australia received a funding boost of $12 million today in addition to the $45 million already allocated in the 2019-20 State Budget.

The funding will be focused on international marketing in co-operation with partners including airlines, travel agents and Perth hotels over two years.

“We’ll be increasing the budget for tourism by $12 million so this is $9 million of new money and $3 million redirected from other areas,” Premier Mark McGowan said.

Crown Perth executive general manager Andrew Cairns said they had successfully managed a lot of their tourism with domestic campaigns but could now expand.

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“We’re well positioned now to be welcoming and accommodating guests from all international markets,” he said.

Pan Pacific Hotel general manager Rob Weeden said they had the additional supply of rooms to target the international leisure visitors as well as short-stay professionals.

“We’ve been a city that’s focused on corporate business, conference incentives and mining based,” he said.

Tourism Minister Paul Papalia said the international marketing push will focus on the South East Asian market and the working holiday market including the United States, United Kingdom and Germany.

Australian Hotels Association WA chief executive Bradley Woods said this was the largest ever funding boost to Tourism WA’s marketing activities.