Direct Factory Outlet at Perth Airport to comprise 110 stores

The tenancies at the Perth Airport DFO will comprise specialty outlets, predominantly fashion, food and beverage shops and parking for 1600 cars.
The tenancies at the Perth Airport DFO will comprise specialty outlets, predominantly fashion, food and beverage shops and parking for 1600 cars.

A DIRECT factory outlet (DFO) centre comprising more than 110 stores is set to be located in the Airport West Retail Park.

The Perth Airport announced a 50/50 joint venture with Vicinity Centres to develop and jointly own the centre at a site covering 9ha on Dunreath Drive.

The tenancies will comprise specialty outlets, predominantly fashion, food and beverage shops and parking for 1600 cars.

Vicinity managing director Angus McNaughton said the development was expected to cost about $145 million.

“Subject to planning approvals, construction is expected to start in mid-2017, with completion of the project forecast for 2018,” Mr McNaughton said.

“Vicinity will be the property and development manager of this project and we are delighted to have the opportunity to create a world-class outlet centre on this well-located green-field site for Perth residents and visitors,” Mr McNaughton said.

“The asset will be built in a desirable ‘race track’ configuration to facilitate easy access and navigation.”

He said the design would allow for connectivity with, or expansion into, surrounding sites as the airport land was developed over time.

“The site is in a prominent location which will directly benefit from a number of state government initiatives including the $1 billion Gateway project, the Northlink project and the Forrestfield airport link,” he said.

“Strong arterial access is a key feature of a successful DFO asset and this site’s location will provide easy and convenient access for a broad catchment across Perth’s metropolitan area.”

Vicinity development manger Stephen Beer said during the construction phase, more than 250 jobs will be directly created and, indirectly, a further 450 jobs.

Once operational, the DFO would support more than 650 direct jobs and more than 400 indirect jobs.

He said the outlet would contribute more than $120 million to the WA economy annually.

Perth Airport executive general manager property Steve Holden said the DFO announcement marked the start of an exciting phase in the evolution of the airport.

“Vicinity has a successful track record in operating DFOs,” Mr Holden said

“For our cornerstone retail development we wanted to partner with the best in the brand outlet space.

“Vicinity has a highly successful track record in operating its DFOs and was considered to be the ideal development partner.”

The company currently operates four DFOs in Homebush, NSW and South Wharf, Essendon and Moorabbin in Victoria.