The council voted at an ordinary meeting to make the name change submission, believing the designation City better reflected the area’s growth and the range of programs and services available to the community. A period of public consultation on the move attracted only five submissions.
Victoria Park Mayor Trevor Vaughan said the Town had requested that the change be effective from July 1, 2013, for the start of the new financial year.
‘If the change is approved, there will be a need to alter branding in the Town ” the financial impact can be managed by staging the process in a progressive roll-out over three years,’ he said.
‘Subject to Council approval through the annual budget process, it is intended that the rebranding of the council will be rolled out over three fiscal years.’
The 2013/14 and 2014/15 financial years would each see a roll-out of $100,000 for the rebrand, with $50,000 budgeted for the 2015/16 financial year.
Cr Vaughan said the possibility of council amalgamation under the local government review was not a deterrent to the planned name change.
‘Despite discussions around possible amalgamations occurring within the Perth metropolitan area, the Council is continuing to operate on a business as usual approach on all matters, till further notice,’ he said