International Women’s Day: Women in real estate – Lorraine Potter

Stock image.
Stock image.

WITH her extensive experience in real estate, Lorraine Potter has a lot of valuable advice to share with women looking to join the industry.

“While technology has an increasing role these days, it’s really about good old-fashioned values,” she said.

“Present yourself well, give good service, be on time and never be late for an appointment.

“Communication is the most important thing; you should never have a buyer or seller calling you to ask what is happening or how many people came through a home open.”

Ms Potter spent 21 years working in marketing in the US and said this was of enormous benefit.

“The Americans communicate 150 per cent and when they say they’re going to do something, they do it,” she said.

“They know that if they don’t act, someone else will.

“In real estate, you’ve got to be a cut above the other people out there; my time in the US taught me that and was a great grounding for this career.”

Ms Potter said women’s communication skills, patience and empathy generally gave them an advantage in the industry.

“Women are more inclined to listen to people and take time with their clients,” she said.

“For example, with older clients they might want you to sit down with them and have a cup of tea, you might swap life stories, you may need to repeatedly reassure them throughout the selling process and go the extra yard to arrange tradespeople to help get their property ready for sale.

“It takes time; you can’t rush it and women have the patience and understanding to do this for their clients more so I think than men.”