International Women’s Day: Women in real estate – Sue Rowles

Stock image.
Stock image.

SUE Rowles’ interest in people and property led her to join the real estate industry just over three years ago.

“The timing was right and an opportunity came knocking at my door and I thought if I don’t do it now it won’t happen,” she said.

“It’s been fantastic.”

Ms Rowles said empathy and honesty were essential to success in the industry and this was where women often excelled.

“Every seller’s journey is unique to them,” she said.

“Sometimes they are going on to bigger and better things, but sometimes the journey is filled with apprehension and sadness, as in the case of a family breakdown or financial hardship, for example.

“My role is to help guide them through this period with empathy and understanding and help them achieve the best outcome possible.”

Ms Rowles said people in the industry also needed to be resilient and prepare for the unexpected.

“A highlight of my career so far was one of my first listings, a sub-dividable block with a house on it and it was a tricky sale,” she said.

“The sub-division was conditional upon the house being demolished; however, the sellers wanted to live in the home until one of the blocks were sold.

“After a great marketing process and campaign, the first block sold in a month to a cash buyer (subject to sub-division).

“It was nerve-racking at times trying to meet time and date clauses, especially when it is out of your control.

“However, I kept in touch with all parties all the way through and was eventually able to complete two sales with happy sellers and buyers.”