Balcatta food truck founders chip away at business success

Partners Larah Di Nella and Sam Elliott run food truck Get Chips or Die Frying. Picture: Marie Nirme �������   d469956
Partners Larah Di Nella and Sam Elliott run food truck Get Chips or Die Frying. Picture: Marie Nirme ������� d469956

AN idea to bring chips to the people has landed Balcatta duo Larah Di Nella and Sam Elliott a Stirling Business Association Small Business Award.

The couple, who started their Get Chips or Die Frying food truck business last year, took out the New Business of the Year award for their innovative enterprise.

Ms Di Nella said she was extremely proud of the win, especially as they were so new to the industry.

“Achieving recognition and credit from successful business people was extremely humbling,” she said.

“It encourages us to feel as though that we are on the right track with what we are doing.”

The 30-year-old, along with her chef partner Sam (28), said the duo wanted to bring the humble chip to the masses.

“The ultimate comfort food is chips. We like to think we bring something totally different to the food truck world in that we have a unique concept with exciting and unusual combinations,” she said.

“Our recipes are tried and tested over many months and nothing goes on the menu until we are satisfied with our product.”

Combinations include the Prawn Connery – chips with creamy garlic prawns and bacon – and the popular Mack Daddy – mac and cheese fries – while a plan to set up a permanent shop is also on the menu.

“Our menu is ever-changing and evolving as we like to keep things interesting,” Ms Di Nella said.

“The ultimate goal is to establish ourselves in a bricks and mortar premises and this was a good way to get a feeler for the hospitality industry in Perth (and) to identify any gaps in the market.

“We liked the idea of establishing a food truck as there is the potential to rotate locations to attract target demographics.

“Our plan was to establish our name and concept and then ultimately look at expanding to a permanent location.”

With the cooler weather giving the busy duo some time to slow down, Ms Di Nella said they would use it to prepare for the crazy summer season.

“Business definitely slows down in the cooler months in terms of outdoor trading,” she said.

“We still have private catering jobs here and there and trade regularly at a university, which allows us to keep busy.

“But to be honest, a slight downturn in the winter can almost be a welcome change.”

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