Digital campaign to revive ailing Beaufort Street

Adam Michetti (Museo), Damien Kabay (Hemisphere Hair), Eryk Matusik (Matusik Jewellers), Rob Evans (Top Notch Shoe Repair) and City of Stirling councillor Joe Ferrante on Beaufort Street in Mt Lawley. Photo: Andrew Ritchie d494000
Adam Michetti (Museo), Damien Kabay (Hemisphere Hair), Eryk Matusik (Matusik Jewellers), Rob Evans (Top Notch Shoe Repair) and City of Stirling councillor Joe Ferrante on Beaufort Street in Mt Lawley. Photo: Andrew Ritchie d494000

A DIGITAL campaign is encouraging people to experience Beaufort Street.

The City of Stirling has launched the initiative on its online and social media channels in an effort to support businesses on the Mt Lawley strip.

Mayor Mark Irwin said the idea started more than three months ago to pre-empt the potential impact of upgrading the water main under the road.

“The City was made aware that the Pipes for Perth project being carried out by the Water Corporation could create access issues for local businesses once works commenced along the City’s end of the strip,” he said.

“We wanted to make sure we were prepared and had plans in place make the community and the public aware that local businesses were still open and trading during the works – and it just grew from there.”

‘Buy local’ battle cry for Beaufort St

The campaign showcases local businesses in videos aimed at showing people some of the things they can experience by visiting Beaufort Street and offering the chance to win vouchers to spend there.

“So many local businesses were willing to get involved, which we are really thankful for, because it has made it a truly collaborative campaign and we are looking forward to rolling similar campaigns for other town centres across the City in the near future,” Cr Irwin said.

He acknowledged it was even more timely after the recent closure of several businesses including Five Bar and Clarences last month and restaurants Cantina663, Red Cray and Pancho’s Mexican Villa Restaurant earlier in the year.

“The campaign complements (City of) Vincent’s existing campaign which focuses on all the reasons why you should #lovebeaufortstreet and try some #beaufortstreetbites,” he said.

“So, it’s another way for us to help activate the entire length of Beaufort Street and of course let people know about the fantastic places they can visit.”

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