Elle ushers in new fashion centre

Naomi Miles, with Edie (3) and Sage (1), is looking forward to the opening of the new shops at  Karrinyup. Picture: David Baylis
Naomi Miles, with Edie (3) and Sage (1), is looking forward to the opening of the new shops at Karrinyup. Picture: David Baylis

SHOPPERS can get their first look at the revamped Karrinyup Shopping Centre, with international fashion giant H&M opening today.

Former blogger and entrepreneur Elle Ferguson is helping officially open the first section of the Fashion Loop this morning, which features H&M, Swarovski and an expanded Mecca.

Hundreds of people eagerly queued outside fashion store H&M to be among the first to browse the two-level shop, with make-up favourite Mecca also filled with excited shoppers.

Centre manager Tim Richards said it was an exciting milestone for the $800 million redevelopment and “a small taste of the exciting things to come”.

“Elle has cemented herself as one of Australia’s leading fashion icons and beauty entrepreneurs and her aesthetic very much aligns with Karrinyup’s inspiring retail offering, so she was a natural choice to help us celebrate this exciting new chapter in the evolution of the centre,” he said.

Elle Ferguson.

Ms Ferguson said there were many activities and surprises planned at the centre until Sunday.

“I had the pleasure of visiting Karrinyup Shopping Centre a few years ago, so I’m really looking forward to seeing the transformation and being part of the official launch activities,” she said.

H&M Karrinyup

“Customers are in for a real treat; it’s going to be such a fun few days, the centre is literally going to sparkle.”

Activities will include children’s entertainment, giveaways and special offers.

Swarovski has opened in the first section of Karrinyup Shopping Centre’s redeveloped Fashion Loop, along with a relocated Kikki.K.

A 700-bay multi-storey carpark at the eastern side of the centre has also opened, along with the refurbished Big W.

Despite the additional bays, staff have been directed to park off-site and will be bussed to their workplace.

A 700-bay carpark with guidance system has opened at Karrinyup Shopping Centre near Big W.

Some staff will be allowed to park at Jeanes Prisk Reserve but most will have to use a site on Tassels Place in Innaloo, near Ikea, until December 19, then Karrinyup Primary School from then until January 31.

“As in previous years, staff at Karrinyup Shopping Centre are required to park off-site during the busy Christmas holiday period to free up as many bays as possible for customers,” a spokeswomen said.

The first section of the new Fashion Loop has opened at Karrinyup Shopping Centre.

The fashion loop is an extension to the northern end of the centre and will open in full late next year, with the overall redevelopment on target to be finished at the end of 2021.

More on the Karrinyup Shopping Centre redevelopment:

International fashion retailer on board for centre

Karrinyup institution saved from closure

Food court demolished

Supermarket giants to join centre