Facelift for Miss Maud

Miss Maud Westfield Innaloo manager Julie Gould with Maud Edmiston.  Picture: Andrew Ritchie          d442369
Miss Maud Westfield Innaloo manager Julie Gould with Maud Edmiston. Picture: Andrew Ritchie         d442369

�I had a glass window where you could look in and see the pastry cooks work so there was a long queue,� Ms Edmiston said of the opening day.

�Since then it hasn�t stopped.�

More than 40 years later, Perth is home to 16 Miss Maud pastry houses, with the Westfield Innaloo location recently undergoing a refurbishment.

Miss Maud�s Innaloo opened in 1992 and Ms Edmiston said the site was in need of an update.

�We refurbish all our cafes as time goes on because things change, the place was getting worn down and you need to stay up with it,� she said.

Ms Edmiston said being open to change while staying true to the brand was key to the longevity of her business.

�The important thing is to refresh and renew but not change the overall feeling, people love the atmosphere and the classic Swedish look,� she said.

Innaloo Miss Maud manager Julie Gould said she had received good feedback from regulars regarding the refurbishment.

�They�ve said it�s very welcoming, warm and more inviting now,� Ms Gould said.

�It�s a really happy atmosphere to work in, but my favourite part is the customers.�

In May, Westfield announced a $450 million redevelopment of Innaloo shopping centre.