THE City of Stirling’s Summerset Arts Festival is being reinvented as a month-long pop-up at Scarborough Beach.
Sunset Veranda is running across 30 days at Brighton Reserve to tie in with Fringe World Festival.
The City decided to “head in a new direction” after 10 years of Summerset, which comprised events at locations across the City.
Next year’s program will include shows such as the Sunset Veranda Comedy Gala, along with a diverse line-up of entertainment and arts at the beachside venue.
A City spokeswoman said the change was in response to the community and arts and events industry’s changing needs and preferences.
“After conducting a review and considering customer feedback, it was determined that a new approach was needed to ensure the program’s success into the future,” she said.
“We believe that refining the events program, housing the event at one fantastic venue and tying it in with the successful Fringe World Festival will help do that.
“This new format allows us to provide more high quality acts, more free events, greater opportunities for young and emerging artists and entertainers and the ability to reach more diverse audiences.”
The festival will offer 50 performances, workshops and special events from January 18 to February 17.
Stirling Mayor Mark Irwin said it would create a buzzing seaside atmosphere.
“For the first time, the venue will open for the full 30 days of the Fringe World Festival, which means there will be even more shows and events to choose from,” he said.
“There will be free entry to the pop-up bar, while the Big Top circus tent will feature ticketed comedy, music, theatre, circus, cabaret and family shows and workshops, with artists from around Australia and the world.”
The full program will be released at www.stirling.wa.gov.au on November 15.