Owner Kim Fewster said he was excited about the prospect of Fewster’s Farm Organic Honey and Fewster’s Farm Jarrah Honey landing in Coles stores from April 20.
‘We’re really pleased that Coles has not only recognised the quality of our honey but also many other home-grown products, which is a tremendous boost to WA suppliers,’ he said.
The Coles deal is a result of the supermarket’s first WA Meet-the-Buyer event held in Perth last November.
Six new local suppliers and 12 products would now be stocked on Coles shelves following the event, with more WA producers set to partner the supermarket in the future.
Fewster’s Farm specialises in producing premium honey.
The family-owned business has been running for about four generations.
Mr Fewster started beekeeping when he was just 17 after finishing school at Cunderdin Agriculture College.
A new plant was built at the farm in 2005 to extract and prepare the honey for packaging, enabling it to expand production. Fewster’s Farm now supplies honey all over the world, including Japan, where 1kg of the precious nectar retails for up to $400.
‘Our honey is like good wine ” it changes every season,’ Mr Fewster said.
Mr Fewster said he would probably hire another beekeeper and an employee to help produce the honey required to meet the extra demand at Coles.