Acquiring taste for new markets

Olive Farm Wines owner Anthony Yurisich says the FTA with Japan boosts his hopes of breaking into the Japanese market.
Olive Farm Wines owner Anthony Yurisich says the FTA with Japan boosts his hopes of breaking into the Japanese market.

Now the Swan Valley winery is looking to Japan for its future.

Thanks to a free trade deal struck last week, Australian wines will face reduced taxes when entering Japan, meaning potential wine exporters in the Swan Valley’s will get a better deal; and a crack at a new, large market.

No Swan Valley wineries currently export to Japan but Olive Tree Wines owner Anthony Yurisich said that could soon change.

His company has recently added Singapore and China to its export list and sends 10 per cent of its premium wine and fortified wine overseas.

Mr Yurisich said the reduced tariffs were a big incentive for local producers to get Swan Valley wines onto the shelves in foreign countries, particularly Japan.

‘It definitely makes a difference; we’re now on a level playing field to other countries exporting to Japan,’ he said.

‘Japan is a growing market and many of our wines would match their cuisine.

‘For example, our Traminer white variety would work perfectly with some of their light, spicy foods.

‘At the end of the day, it means more local wine will be in foreign markets and that’s great exposure for us.’

A 15 per cent tariff on Australian bottled wine entering Japan will face incremental reductions until the tariff is removed after seven years.