The eight-year-old Freo Dockers fan from The Vines started handing out flyers at supermarkets, calling for donations of outgrown boots and spare football gear a few months ago.
His inspiration was drawn from a documentary on social media and his campaign Luke�s Boots for the Outback has proliferated in the same way.
When Luke watched the video, he not only noted their admirable football skills but also the fact they were playing shoeless in the harsh terrain of the north.
�They were just little kids,� he said.
�They�re really fast too.�
Luke said he felt fortunate to have the right gear to play for the Ellenbrook Dockers and wanted kids in the north to have the same opportunities as him.
The campaign spread quickly, and at last count, the Cotellessa family had stockpiled more than 500 football items from as far as Margaret River.
�My mum put it on Facebook and now everyone is reading about it,� he said.
In the July school holidays, the Cotellessa family will take a road trip to the Pia Wadjari community in the Shire of Murchison to deliver the equipment.
A package of 32 boots will also be sent Karalundi community near Meekatharra in the meantime. �I�m going to go up and have a game with them,� he said.
�I�ll keep doing it until Christmas time and then I might do something else next year.�
For more visit the Facebook page Luke�s Boots for the Outback.