Having just got through his own harrowing experience of school bullying, Jack Anderson wanted to make a point to the world about the toll bullying can take on an individual.
Already, his sentiments have reached tens of thousands of people.
His mother Jo Anderson said he had experienced regular bullying but a recent incident was what inspired him to record the message.
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READ NOWLast week several boys ganged up on him at his school and kicked and punched him, leaving him with bruises.
The students from the local school have been disciplined.
Jack has speech delays associated with autism, but his message was clear in his video.
“Hello everyone, I just wanted to tell you that bullying is not acceptable and not appropriate and is very not cool,” he said.
“I hope all kids in the world will stop bullying and hope that they leave other kids alone.”
Jack thanked everyone for their kind comments and encouragement.