A NEW style of travel arrives in Ellenbrook on Monday with the launch of a smart ticketing app that will offer commuters a much-awaited express route to Perth.
Known as Busbee, the on-demand service is expected to relieve traffic congestion by transporting hundreds of people on its ride-sharing coach instead of them driving their own vehicles.
The app allows bus operators to set up direct, express routes not serviced by public transport.
The initiative is the brainchild of entrepreneur John Hurley, who believes the service will radically change the commute to the city.
“Busbee has a similar business model to Uber in that the platform uses already available infrastructure and vehicles,” Mr Hurley said.
“The vision is to collaborate with existing coach providers to shake up the commuter experience.”
The Ellenbrook to Perth City route is the first of a number, with Busbee planning to announce new routes in coming months.
“It’s well known the Ellenbrook transport system has been problematic for some time,” Mr Hurley said. “We see Busbee as a way to make an immediate and positive impact on the growing congestion in the area.”
Busbee has chartered luxury coach operator Horizons West for the Ellenbrook route.
Founder Greg Balla said the app would not only benefit his business, but other routes and services as well.
“Passengers heading to work or travelling on the weekend now have an additional choice of riding on a luxury bus,” Mr Balla said.
“The on-demand element means only the routes and services requested by passengers will run.
“This will help reduce capital investment and running costs while at the same time lower congestion and emissions, with fewer vehicles on the road.”
People can purchase a return ticket to the city for $18 using the Busbee app.
To redeem their ticket, they simply present the app and scan the QR code with the driver’s iPad.
No cash is involved.
The Ellenbrook route starts on October 3 from The Shops at Ellenbrook. For more information, visit www.busbee.com.au.