City of Swan launches Shadows campaign to shine light on family abuse

Stock image.
Stock image.

CITY of Swan has launched a campaign to increase awareness in the community of family violence and abuse.

The innovative Shadows campaign shines the light on domestic violence in all its forms including financial, social, psychological and physical.

Swan Mayor Mick Wainwright said the Shadows campaign was developed in conjunction with the Eastern Region Domestic Violence Services Network Inc (Koolkuna) to help people recognise the signs of abuse and know where to find help.

“There are lots of services available for people in abusive situations, but they are not always easy to find,” he said.

“We hope this campaign will help connect people in need with local service providers.”

Koolkuna chief executive Robyn Fitall thanked the City of Swan for taking the first step and speaking publicly about the issue.

“A decade ago, talking about mental health was taboo but look at how far we’ve come in that sector,” she said.

“This campaign is a great example of how we can work together to raise awareness of this significant community issue in the eastern region.”

Midland-Guildford ward councillor Mark Elliott, who advocated for the project earlier this year, said community attitudes towards family violence and abuse needed to change.

“Shining a light on this dark issue and increasing the profile of local services and ensuring their ongoing funding is critical to addressing the social issue,” he said.

The public advertising and online campaign will run throughout winter in and effort to generate discussion and prevention of abusive situation.

For more information visit www.swan.wa.gov.au/shadows.

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