THE City of Swan has become a beacon for road safety to raise awareness of the devastating impact of road trauma.
The campaign, Shine a Light on Road Safety, highlights the harsh reality of a serious crash through a touring car wreck, which was on display outside the council offices in Midland last week.
Road Trauma Support WA and the Road Safety Commission are also behind the campaign, which is part of Yellow Ribbon National Road Safety Week.
Swan Mayor Mick Wainwright said the campaign was a timely reminder given the recent horrific road crash statistics that WA has recorded already for this year.
“We often associate road trauma with only the person or persons directly involved in the crash, without considering the greater community impact and those indirectly affected like family, emergency services or hospital personnel for example,” he said.
“Shine a Light on Road Safety is a national campaign to raise awareness about road safety, to try stop deaths and injuries on our roads and to highlight the effects of road trauma.”
Ballajura ward Councillor and Swan RoadWise chairman Adam Kovalevs said he supported the campaign “because raising awareness through the community is the most effective way to drive positive change”.
“As road users we all have a part to play, and by collectively taking small steps to change behaviours on our roads we can make a difference,” he said.
Road Trauma Support asked motorists to Shine a Light on Road Safety by switching on headlights last Friday to raise awareness and share the hashtag #shinealightonroadsafety.
City of Swan vehicles took part in the campaign.