Joint approach to boost tourism to Swan Valley

Vineyard in Swan Valley.
Vineyard in Swan Valley.

THE Swan Valley will get a much-needed boost for tourism thanks to a joint |approach to increase visitor spending.

Tourism Minister Paul Papalia met wine producers, restaurateurs, representatives from tourism attractions and transport businesses and government last week to discuss the future of tourism in the Swan Valley.

The meeting follows last month’s announcement that the State Government’s plan to replace the Swan Valley Planning Act 1995 would be put on hold and reviewed, with consideration given to supporting vital industries such as tourism and viticulture.

The review will include a more co-ordinated and sustained tourism strategy to be overseen by Tourism WA.

Mr Papalia said the meeting was the first step in the process of the review.

It would look at ways Tourism WA and local industry could build on the City of Swan’s Tourism Development Strategy 2015-2020, which aims to attract an additional 120,000 visitors by 2020, with them spending $132.4 million more.

“Visitor attraction remains the State Government’s number one tourism priority – everything we are doing is about growing numbers to create jobs, develop business |opportunities and diversify the economy,” he said.

“Every $106,000 overnight visitor spend supports one tourism job, with an industry already supporting 97,000 jobs in WA.”

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