Local beer maker Feral Brewing gets sold to Coca-Cola

MORE: Perth’s best craft beers LOCAL craft beer company Feral Brewing has been sold to drinks giant Coca-Cola Amatil. The company, which is based in Baskerville in the Swan Valley, broke the news on its Facebook page this morning. Feral did not reveal the sale price, but said it had undertaken the decision to preserve the future of the company. “The time has come for us to make a tough decision in the best interest of our future, our loyal craft beer consumers and the amazing team that we have within Feral brewing,” the post said. “Making innovative premium quality beers that are well executed and have high drinkability is what the team here loves to do and what consumers admire most about us. “But a growing business is a hungry one. We have a lot of future plans for the business which, if Feral needed to rely on my personal balance sheet to fund, would take years to execute. “The initial conversations were around taking on an equity partner to clean up some debt within the business to allow us to commence on a few new initiatives. “As discussions progressed it became clear that full a sale would deliver the best outcome for all. “The great people that had joined our team would be able to continue what they love to do and have their futures preserved.” Feral Brewing began life in 2002. MORE: Fiona Stanley Hospital medical officer named WA Junior Doctor of the Year MORE: St John of God Hospital hails virtual reality goggles MORE: Rev up for Italian Car Day