Middle Swan: Magic Millions Perth to bring in tourism


Magic Millions’ David Houston at the site of a planned yearling sales venue. Picture: David Baylis                                      d468860
Magic Millions’ David Houston at the site of a planned yearling sales venue. Picture: David Baylis d468860

A YEARLING sales complex planned for Middle Swan will bring tourism and business to the area, says Magic Millions Perth manager David Houston.

Mr Houston said the venue, proposed for a Dale Road property bought by the company last month, would include about 300 stables and a selling auditorium.

He said they were now working on rezoning the land in the hopes of completing the development in 2018.

“Once we are certain of that then we can proceed with all the works,” he said.

“Some of the stuff we can have ready to go anyway, but obviously you can’t do any building and that sort of thing until we’re sure we’re going to be able to go ahead.

“But it would be lovely to have our own complex sooner than later; with the proposed redevelopment of Belmont (Racecourse) we have to move anyway, and that facility is old and not of the standard we required or the industry requires so we need to have our own going.”

Mr Houston said the Swan Valley was an iconic, ambient region that was ideal for the venture.

“Racehorses and wines I think go together,” he said.

He said the property was conveniently located off the Great Northern Highway and accessible to those coming from the city.

“Local businesses, the accommodation places whether they be bed and breakfasts or some of the bigger places like Mandoon and The Vines, they’ll all get some sort of a spin-off,” he said.

“It’s an area that we thought we could involve local businesses in when we do have a sale, and showcase it to local, national and international visitors.

“Magic Millions is a very well-known brand worldwide and we do sell to most countries around the world; we will be inviting guests from not only NSW, Queensland, Victoria and SA but also from South Africa, Singapore, we had people here from New Zealand, Hong Kong and Europe last year, so we’d hope to continue to grow that.”

He said the move to build the sales complex was proof they were prepared to back the WA industry.

“Something that can be assured is we’re here for the long-term and we’re going to be supportive so they can continue to invest in bloodstock to support the sales and their own farms so its got to be a good thing,” he said.

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