It has been organised by eco-designer Zuhal Kuvan-Mills, from Brigadoon, who founded the international label Green Embassy.
She has invited like-minded designers from around the world to join the event.
“We are so excited that Houghton Wines has offered to be the sponsor of this in the Swan Valley for the Perth Fashion Scene,” Ms Kuvan-Mills said .
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READ NOW“We will be offering tickets to the event at $50 per seat so it will be affordable for people who follow fashion in Perth to attend the opening night and subsequent events.”
Ms Kuvan-Mills said her work was sustainably produced and in keeping with the progressive Swan Valley approach to food and wine. Its label as Australia’s first |humane food region was the perfect fit for the fashion event.
Humane food regions offer foods which are produced with an animal welfare-friendly approach as defined by the RSPCA.
Former Swan Mayor Charlie Zannino, who launched the first humane food region, said “put simply, it means animals have a better quality of life and are |respected as living, feeling creatures”.
The week-long fashion extravaganza will offer runway events, workshops in making accessories, pop-up shops in the gallery, and Swan Valley food and Houghton Wines.
Ms Kuvan-Mills produces her garments from merino, alpaca and silk with this in mind.
The collection she is working on uses recycled fishing nets.
Ms Kuvan-Mills believes sustainable fashion and food is the way of the future.
She previously worked in the UK as a veterinarian and said animal welfare was an important priority for her.
“I came to fashion designing via a circuitous route and the idea is to put the Swan Valley on the map for humane food and wine as well as fashion. In 10 years I can see this being a big event,” she said.
Local artisans and artists are also invited to display their work at the event in |November. Canadian TV has already expressed an interest in covering the event and British photographer Simon Armstrong has confirmed his attendance.
Ms Kuvan-Mills said she hoped the City of Swan would support the event.
“International eco-designers are already booking flights for this event so I am excited we have secured the venue,” she said.
Anyone interested in being part of the event can email perthecofashion week.com.au, or call 040 747 9520.